Updated: Mar 13, 2018
What makes me a personal brand?
At the heart of any personal brand is the person: YOU, you already exist! Your brand is the collection of the perceptions people have about you It is based on what you put out there whether online or offline. We can summarise the main components that make up a personal brand in this formula:
Experience + Reputation = Being a brand
Why is a personal brand important and how does one begin to develop and manage it?
Be clear and consistent. What do you want the world to know you as? Clarify that and work on it. Carry this message across all platforms you choose to use i.e. Facebook, LinkedIN and others. So curate (be deliberate) your social media with content that’ll show your value and articulate what you stand for and what you have to offer.
How do I remain true to my personal brand especially in times of ‘conflict’ or ‘potential crisis’? Lessons from #FromaAtoB editing debate
When your brand gets tested (heavily) during a crisis. It’s important to stay on message and to show up, own it and get to fixing. Here’s how you can do that:
Act immediately — let your community (this can be customers, fans or followers) know that you are aware of the issue
Acknowledge problem— take ownership of the issue by being the first to admit that there’s a problem
Advise what your actions are going to be — this can simply be, ‘we are investigating and we will respond as soon as more information is available’. The point is to keep engaging your community and assuring them.
Fix if you can — where possible, do try to come up with a solution to the problem and advise once you have decided on a course of action.
How can personal brands and why is it necessary to evolve?
When you are thinking of evolution, it means you’re ready to take your brand to the next level. To add more substance to what you already have. Somethings to consider when you are at that stage:
Ask yourself: What’s my speciality? What am I good at? Where’s its value? How do I show this value?