Is the PR model broken?

In a recent article, Kojo raised concerns about the PR industry and its relationship to the media. Following the article, he invited me (Nelisa Ngqulana), Moliehi Molekoa, MD at Magna Carta & Ruth Kolevsohn, Business Director at Burson – Marsteller Africa to share our perspectives on this topic on his show, Life with Kojo on Kaya FM.

Listen to the conversation here:

https://soundcloud.com/kayafm959/life-with-kojo-baffoe_podcast_19oct2017_pr_industry?in=kayafm959/sets/life-with-kojo-baffoe